AirConsole Drives into India with Tata Motors Passenger Vehicles and KPIT

AirConsole expands to India through an exclusive launch with Tata Motors' new Sierra.ev, marking its debut in one of the world's fastest-growing automotive markets. Integrated natively into the vehicle, the platform transforms the cabin into a shared gaming experience using passengers' smartphones as controllers. The launch also introduces Kaun Banega Crorepati, India's iconic quiz show, as one of AirConsole's first localized titles, highlighting the platform's ability to bring regionally relevant entertainment into the car.

AirConsole expands to India through an exclusive launch with Tata Motors' new Sierra.ev, marking its debut in one of the world's fastest-growing automotive markets. Integrated natively into the vehicle, the platform transforms the cabin into a shared gaming experience using passengers' smartphones as controllers. The launch also introduces Kaun Banega Crorepati, India's iconic quiz show, as one of AirConsole's first localized titles, highlighting the platform's ability to bring regionally relevant entertainment into the car.

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AirConsole Drives into India with Tata Motors Passenger Vehicles and KPIT

Makes an exclusive* debut with the recently launched Sierra.ev

Zurich, Switzerland / Mumbai, India — N-Dream, the company behind the world's leading in-car gaming platform, AirConsole, is coming to India for the first time. This car gaming platform will make its debut exclusively* with the Sierra.ev - one of India's most anticipated vehicle launches by Tata Motors Passenger Vehicles Ltd (TMPV) – India’s leading provider of zero emission personal mobility solutions.

A New Era for the In-Car Experience in India 

AirConsole is available as a premium feature within TMPV’s connected services pack, inside the Arcade App within the Sierra.ev’s triple-screen setup. Unlike casting-based solutions, AirConsole is built natively into the vehicle, leveraging its screens, audio, and spatial layout to create an immersive shared experience that simply isn't possible on a phone or tablet alone.

"India is one of the fastest-growing automotive markets in the world. Experiencing the Sierra.ev's launch event in Mumbai where AirConsole was so prominently featured, made our team proud. To see our gaming platform in the vehicle alongside other premium offerings, was a clear testament of how entertainment and passenger experiences are becoming paramount for consumer choice. TMPV is moving at a pace that few in this market can match right now, and this partnership with AirConsole will enable gaming to be part of that momentum."
— Anthony Cliquot, CEO, N-Dream / AirConsole

"The Sierra has always been an icon, and with the Sierra.ev, we have elevated that legacy for an electric era. Bringing AirConsole's in-car gaming experience to the Sierra.ev redefines what connected, immersive technology can add to the ownership experience. As the first vehicle in India to offer this capability, we are delighted to partner with AirConsole to deliver an entirely new dimension of entertainment and engagement for our customers."
— Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd.

“KPIT is very excited to bring AirConsole to India. This is going to be the first among several launches that will enhance consumer experience in the Cockpit of the future. AirConsole is a category creating product loved by more than 4 million car owners worldwide. As part of its strategy towards futuristic Products & Solutions, AirConsole became part of KPIT family in November 2023. Since then, KPIT has enabled AirConsole to expand outside Europe -into Asia and USA. I am very sure, that, owners of Tata cars & their families will enjoy the cool In-car gaming experience with AirConsole.” 
— Pushpahas Joshi, EVP at KPIT Technologies & Board Member at N-Dream

How It Works

Getting started takes seconds. Passengers scan a QR code on the car's screen to connect their smartphone as a controller. No extra hardware. No setup. No touchscreen fumbling. Designed to be picked up instantly with no learning curve and enjoyed across generations, every passenger can join in, whether it's a grandparent, a parent, or a child in the backseat.

Kaun Banega Crorepati: India's Most Beloved Game Show, Now In the Car

At launch, approximately 15 games span casual genres from trivia to action to party games. The headline title is Kaun Banega Crorepati, the Indian version of the globally renowned Who Wants To Be A Millionaire gameshow, which is distributed by Sony Pictures Television and has aired in over 130 territories worldwide. For decades, Kaun Banega Crorepati has brought families in India together around the television, where it broadcasts on Sony Entertainment Television and Sony LIV. Now it arrives in Indian vehicles. Phones become buzzers. The Sierra's displays become the stage.

Please note:

*AirConsole will be available exclusively on the Sierra.ev for the first four months starting July 1st, 2026.

About N-Dream

Drive together, play together. N-Dream is the in-car experience company behind AirConsole, the world's first gaming platform specifically designed for cars. AirConsole's immersive features transform your car into a fully featured gaming station, integrating the infotainment, sound, and light systems into a single entertainment experience. AirConsole's rich portfolio of games is tailored to casual players of any age, and by allowing any passenger to join using their phone as a controller, it is a true social experience. Available across premium OEM partners including BMW, Volkswagen, Audi, Porsche, and Škoda, N-Dream is headquartered in Zurich, Switzerland, and is a subsidiary of KPIT Technologies.

About Tata Motors Passenger Vehicles Ltd. (Formerly Tata Motors Ltd): 

Part of the USD 180 billion Tata Group, Tata Motors Passenger Vehicles Ltd. ('the Company'*, BSE: Scrip code 500570; NSE: Scrip code TMPV) is one of India’s leading automobile manufacturers, offering a diverse portfolio of cars and SUVs renowned for their design, safety, and performance. The Company delivers multi-powertrain options, advanced connected technologies, and intelligent personal mobility solutions. Known for its innovation, reliability, and engineering prowess, the Company is at the forefront of India’s electric vehicle revolution, accelerating the nation’s shift toward sustainable mobility. It continues to drive progress across zero emission, connected, and future ready mobility solutions, supported by robust design and R&D capabilities. 

*In terms of a Composite Scheme of Arrangement sanctioned by the Hon’ble National Company Law Tribunal, Mumbai Bench, the name of the Company was changed from Tata Motors Limited to Tata Motors Passenger Vehicles Limited w.e.f. October 13, 2025.

Media Contact Information: Tata Motors Passenger Vehicles Corporate Communications: +91 22-66657613 / pvcomms@tatamotors.com To know more, please visit https://cars.tatamotors.com/; also follow us on X: https://x.com/tatamotors_cars/

About KPIT

KPIT is reimagining the future of mobility, forging ahead with group companies and partners to shape a world that is cleaner, smarter, and safer.

With over 25 years of specialized expertise in Mobility, KPIT is accelerating the transformation towards Software and AI-Defined Vehicles through its advanced solutions, platforms, and products—propelled by mobility-infused AI frameworks, software craftsmanship, and systems integration mastery.

Vision in Motion

Fueled by 2000+ vehicle production programs and powering 20+ million vehicles on the road with KPIT software, our experience is unmatched. At the same time, we push boundaries, developing solutions that enable Mobility OEMs to innovate at speed and scale. 

For more details visit: www.kpit.com

About Sony Pictures Television

Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global content business, operating a robust portfolio of wholly-owned and joint-venture production companies across the U.S., Europe, Latin America, and Asia Pacific, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.


Media Contact- N-Dream
Amanda Lotzer
amanda@n-dream.com
+41438833284

Media Contact- KPIT
Mohit Kochar 
Chief Marketing Officer | mohit.kochar@kpit.com

Sunil Ravish 
Sr. Director, Marketing | Media Relations | sunil.r@kpit.com

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